Addepar

Addepar is a leading cloud-based wealth management platform designed to meet the complex needs of sophisticated wealth managers. With a focus on tracking intricate portfolios across multiple custodians and asset classes, Addepar enables wealth management firms to aggregate data from over 350 custodial institutions worldwide. In 2024, the company generated $275 million in revenue, marking a 31% increase from the previous year, driven by significant growth in assets under management (AUM), which reached an impressive $7 trillion.

What sets Addepar apart is its ability to handle alternative investments, providing customized reporting that allows advisors to track performance across diverse asset classes, including private equity and real estate. The platform's recent addition of native trading capabilities enhances its functionality, enabling portfolio rebalances in milliseconds. Addepar's premium pricing strategy, which charges between 0.008% and 0.03% of AUM, reflects its commitment to high-quality technology and service, justifying its higher rates compared to competitors.

With a client base of approximately 1,200 firms and a focus on enterprise clients and family offices, Addepar is well-positioned for future growth. The company aims to expand its reach within the RIA market and capitalize on the increasing allocation to alternative investments, as it continues to innovate and enhance its platform. Addepar's vision is to empower wealth managers globally with comprehensive technology solutions that seamlessly integrate traditional and alternative assets.