Attentive

Attentive is a leading SMS marketing platform that specializes in creating personalized messaging experiences for brands by leveraging consumer behavior data. With an impressive annual recurring revenue (ARR) of approximately $200 million as of the end of 2022, Attentive has seen remarkable growth, up 60% from the previous year. The company, valued at $6.9 billion, has raised around $863 million in funding from prominent investors, including Bain Capital Ventures and Sequoia, solidifying its position in the competitive mobile messaging landscape.

What sets Attentive apart is its innovative "two-tap" sign-up feature, which streamlines the opt-in process for users, making it easier for brands to engage customers. The platform not only allows businesses to send targeted messages but also provides real-time analytics to optimize campaigns. Attentive serves a diverse clientele, from small businesses to major corporations like Coach and Urban Outfitters, driving an average of 18.5% of total online revenue for its users.

As the global SMS marketing software market is projected to grow significantly, Attentive is poised for continued expansion. The company is actively enhancing its offerings with new features, including AI-assisted replies, and is exploring international markets with the recent opening of its London office. With a focus on deeper integrations and actionable insights, Attentive aims to redefine customer engagement in the evolving digital landscape.