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Perplexity

United States

About Perplexity

Perplexity is revolutionizing the search landscape with its innovative AI-powered platform, designed specifically for complex queries that traditional search engines struggle to address. Launched in 2022, Perplexity combines the power of OpenAI's GPT-3.5 and Bing search results to deliver concise, accurate answers to intricate questions, making it the go-to solution for knowledge work. With a freemium model, users can access a free tier or opt for the Perplexity Pro subscription at $20/month, which offers unlimited queries and advanced features.

The company has experienced remarkable growth, achieving an annual recurring revenue (ARR) of $63 million by the end of 2024, marking an impressive 800% increase year-over-year. With a valuation of $9 billion following a $500 million funding round, Perplexity is well-positioned to expand its market presence. The company aims to reach $656 million in ARR by 2026, focusing on enhancing user engagement in key sectors like finance and shopping.

What sets Perplexity apart is its commitment to building a proprietary search index and leveraging user engagement data to continuously improve its offerings. As the demand for AI-driven search solutions grows, Perplexity is poised to capture a significant share of this expanding market. With a vision to redefine the search experience, Perplexity is dedicated to delivering superior accuracy and user satisfaction, ensuring it remains a leader in the evolving landscape of AI search technology.

News

January 19th, 2025

Perplexity AI Proposes Merger with TikTok's U.S. Operations Amid Regulatory Challenges

Perplexity AI's proposed merger with TikTok's U.S. operations highlights the growing intersection of AI and social media, potentially reshaping content moderation and user engagement strategies amid increasing regulatory scrutiny.

Research Reports

Perplexity at $100M ARR

How Perplexity hits $656M ARR

Perplexity One-Pager

Perplexity at $51M ARR

Perplexity: the $11M/year Cliff Notes for the web growing 4,272%

Perplexity revenue, growth, and valuation

Cursor One-Pager

OpenAI One-Pager

Invisible vs Mercor

Stuart Kearney, co-founder of Vetted, on AI agents in shopping

Vetted One-Pager

Sam Hall, CEO of Wafer, on AI agent form factors

/dev/agents One-Pager

Wafer One-Pager

Why OpenAI wants Windsurf

Anthropic vs. OpenAI

Will Bryk, CEO of Exa, on building search for AI agents

AI talking heads growing 1024%

Together AI: the $44M/year Vercel of generative AI

David Park, CEO and co-founder of Jenni AI, on prosumer generative AI apps post-ChatGPT

Together AI One-Pager

Chris Lu, co-founder of Copy.ai, on generative AI in the enterprise

Anthropic at $316M ARR

How AI is transforming B2B SaaS

Frequently Asked Questions

How would the investment be structured?

When investment opportunities become available for Perplexity, they would typically be structured through US-based, bankruptcy-remote Delaware SPVs. As an investor, you would become a limited partner in a fund that indirectly holds shares of the company. This page is for expressing interest in future opportunities, not for making actual investments.

Why can't I invest in Perplexity directly?

Direct investment into high-demand private companies like Perplexity often requires $50M+ in capital. Our SPV structure gives you access at lower minimums by pooling capital and investing through intermediaries that already hold equity.

What is the minimum investment amount?

The minimum investment typically starts from $10,000, though it may vary depending on the deal size and available allocations.

When will I receive units for my investment?

Once the SPV is fully funded and the shares are secured, units will be allocated to your account and you'll be notified. This typically takes 2–3 weeks post close date.

What are the exit options or liquidity paths?

Liquidity is not guaranteed. However, exits may occur through the following avenues:
(a) resale through our partner's Alternative Trading System (ATS) after a holding period,
(b) secondary market transactions,
(c) a future IPO of Perplexity or its subsidiaries, or
(d) an acquisition of the company.

What are the risks of investing in Perplexity?

Key risks include equity risk (share value decline) and liquidity risk (limited tradability of private shares). As with any private market investment, capital loss is possible.

What are the tax implications?

Taxation is treated the same as investing in US-listed stocks. Long-term capital gains (after 24 months) are taxed at 12.5%. Short-term gains are taxed as per your income tax slab.

Under which regulatory framework does this investment fall?

All investments are made through SEC-compliant SPVs under Regulation S. The structure is similar to those used by leading US platforms like EquityZen and Forge.

Need More Information?

Have additional questions about this investment opportunity? Our team is here to help.

Request Callback

Funding Rounds

Series E

$547.04 June 30th, 2025

Series D

$328.87 November 19th, 2024

Series B

$47.77 April 30th, 2024

Series C

$119.23 January 13th, 2024

Series A

$8.91 March 31st, 2023

Funding Rounds

Series E

$547.04 June 30th, 2025

Series D

$328.87 November 19th, 2024

Series B

$47.77 April 30th, 2024

Series C

$119.23 January 13th, 2024

Series A

$8.91 March 31st, 2023
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