Turo

Turo is a pioneering peer-to-peer car-sharing platform that connects vehicle owners with renters, offering a diverse selection of over 320,000 vehicles across 1,600 makes and models. With a user-friendly app, Turo allows hosts to list their cars, set pricing, and manage bookings, while guests can easily browse and book vehicles ranging from everyday cars to luxury options. Operating in over 15,000 cities across the US, UK, Canada, Australia, and France, Turo has built a robust community of 160,000 active hosts and 2.9 million active guests.

In 2024, Turo is projected to generate approximately $958 million in revenue, reflecting a steady growth trajectory despite a slowdown from previous years. The company’s asset-light business model differentiates it from traditional rental companies, allowing for rapid scalability without the burdens of fleet ownership. Turo's dynamic pricing structure and comprehensive insurance coverage further enhance its appeal, making it a flexible alternative to conventional car rentals.

As the sharing economy continues to evolve, Turo is well-positioned to capitalize on changing consumer preferences, particularly among millennials and Gen Z. The company is exploring opportunities in electric vehicle rentals and long-term rentals, aiming to expand its market reach and solidify its status as a comprehensive mobility platform. With a vision for sustainable growth, Turo is committed to transforming the way people access transportation.