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Baosheng Media Group Holdings Limited operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company was founded in 2014 and is headquartered in Beijing, the People's Republic of China. more
Time Frame | BAOS | Sector | S&P500 |
---|---|---|---|
1-Week Return | -1.2% | -4.19% | -3.47% |
1-Month Return | -6.16% | 1.68% | -0.29% |
3-Month Return | -27.63% | 11.39% | 4.5% |
6-Month Return | -23.61% | 16.27% | 6.91% |
1-Year Return | -61.81% | 36.22% | 23.79% |
3-Year Return | -69.55% | 28.91% | 28.43% |
5-Year Return | -96.9% | 82.99% | 83.64% |
Dec '19 | Dec '20 | Dec '21 | Dec '22 | Dec '23 | 5YR TREND | |
---|---|---|---|---|---|---|
Total Revenue | 17.85M | 11.91M | 3.91M | 2.42M | 921.83K | [{"date":"2019-12-31","value":100,"profit":true},{"date":"2020-12-31","value":66.74,"profit":true},{"date":"2021-12-31","value":21.92,"profit":true},{"date":"2022-12-31","value":13.53,"profit":true},{"date":"2023-12-31","value":5.17,"profit":true}] |
Cost of Revenue | 1.86M | 1.26M | 2.08M | 2.45M | 308.39K | [{"date":"2019-12-31","value":75.82,"profit":true},{"date":"2020-12-31","value":51.34,"profit":true},{"date":"2021-12-31","value":84.9,"profit":true},{"date":"2022-12-31","value":100,"profit":true},{"date":"2023-12-31","value":12.6,"profit":true}] |
Gross Profit | 15.99M | 10.65M | 1.83M | (31.84K) | 613.44K | [{"date":"2019-12-31","value":100,"profit":true},{"date":"2020-12-31","value":66.63,"profit":true},{"date":"2021-12-31","value":11.47,"profit":true},{"date":"2022-12-31","value":-0.2,"profit":false},{"date":"2023-12-31","value":3.84,"profit":true}] |
Gross Margin | 89.61% | 89.45% | 46.89% | (1.32%) | 66.55% | [{"date":"2019-12-31","value":100,"profit":true},{"date":"2020-12-31","value":99.83,"profit":true},{"date":"2021-12-31","value":52.33,"profit":true},{"date":"2022-12-31","value":-1.47,"profit":false},{"date":"2023-12-31","value":74.27,"profit":true}] |
Operating Expenses | 4.72M | 4.06M | 10.25M | 24.03M | 3.08M | [{"date":"2019-12-31","value":19.65,"profit":true},{"date":"2020-12-31","value":16.88,"profit":true},{"date":"2021-12-31","value":42.64,"profit":true},{"date":"2022-12-31","value":100,"profit":true},{"date":"2023-12-31","value":12.82,"profit":true}] |
Operating Income | 10.45M | 5.64M | (8.41M) | (24.07M) | (2.47M) | [{"date":"2019-12-31","value":100,"profit":true},{"date":"2020-12-31","value":54,"profit":true},{"date":"2021-12-31","value":-80.51,"profit":false},{"date":"2022-12-31","value":-230.31,"profit":false},{"date":"2023-12-31","value":-23.61,"profit":false}] |
Total Non-Operating Income/Expense | 657.38K | 1.23M | 2.62M | 345.54K | 608.10K | [{"date":"2019-12-31","value":25.1,"profit":true},{"date":"2020-12-31","value":46.82,"profit":true},{"date":"2021-12-31","value":100,"profit":true},{"date":"2022-12-31","value":13.19,"profit":true},{"date":"2023-12-31","value":23.22,"profit":true}] |
Pre-Tax Income | 11.16M | 7.05M | (6.75M) | (23.74M) | (1.85M) | [{"date":"2019-12-31","value":100,"profit":true},{"date":"2020-12-31","value":63.22,"profit":true},{"date":"2021-12-31","value":-60.48,"profit":false},{"date":"2022-12-31","value":-212.79,"profit":false},{"date":"2023-12-31","value":-16.54,"profit":false}] |
Income Taxes | (18.53K) | 108.64K | (152.04K) | (327.97K) | (454.93K) | [{"date":"2019-12-31","value":-17.05,"profit":false},{"date":"2020-12-31","value":100,"profit":true},{"date":"2021-12-31","value":-139.95,"profit":false},{"date":"2022-12-31","value":-301.89,"profit":false},{"date":"2023-12-31","value":-418.76,"profit":false}] |
Income After Taxes | 11.17M | 6.94M | (6.60M) | (23.41M) | (1.39M) | [{"date":"2019-12-31","value":100,"profit":true},{"date":"2020-12-31","value":62.15,"profit":true},{"date":"2021-12-31","value":-59.02,"profit":false},{"date":"2022-12-31","value":-209.5,"profit":false},{"date":"2023-12-31","value":-12.44,"profit":false}] |
Income From Continuous Operations | 11.17M | 6.94M | (6.75M) | (23.74M) | (1.85M) | [{"date":"2019-12-31","value":100,"profit":true},{"date":"2020-12-31","value":62.15,"profit":true},{"date":"2021-12-31","value":-60.38,"profit":false},{"date":"2022-12-31","value":-212.44,"profit":false},{"date":"2023-12-31","value":-16.51,"profit":false}] |
Income From Discontinued Operations | - | - | - | - | - | [{"date":"2019-12-31","value":"-","profit":true},{"date":"2020-12-31","value":"-","profit":true},{"date":"2021-12-31","value":"-","profit":true},{"date":"2022-12-31","value":"-","profit":true},{"date":"2023-12-31","value":"-","profit":true}] |
Net Income | 11.17M | 6.94M | (6.60M) | (23.41M) | (1.85M) | [{"date":"2019-12-31","value":100,"profit":true},{"date":"2020-12-31","value":62.15,"profit":true},{"date":"2021-12-31","value":-59.02,"profit":false},{"date":"2022-12-31","value":-209.5,"profit":false},{"date":"2023-12-31","value":-16.51,"profit":false}] |
EPS (Diluted) | 0.54 | 0.18 | - | - | - | [{"date":"2019-12-31","value":100,"profit":true},{"date":"2020-12-31","value":34.35,"profit":true},{"date":"2021-12-31","value":"-","profit":true},{"date":"2022-12-31","value":"-","profit":true},{"date":"2023-12-31","value":"-","profit":true}] |
These ratios help you determine the liquidity of the company. Higher is better.
BAOS | |
---|---|
Cash Ratio | 0.62 |
Current Ratio | 5.08 |
Quick Ratio | 5.18 |
These ratios help you understand the company's efficiency in using its assets to generate returns. Higher is better. For ROE, average long term is around 14%, less than 10% is poor.
BAOS | |
---|---|
ROA (LTM) | -3.94% |
ROE (LTM) | -8.63% |
These ratios help you understand the company's liabilities, gauging the riskiness of the investment.
BAOS | |
---|---|
Debt Ratio Lower is generally better. Negative is bad. | 0.16 |
Common Equity/Total Assets Higher is better. Lower can suggest investment is riskier. | 0.84 |
These ratios help you understand the company's valuation. Lower may indicate cheaper stocks.
BAOS | |
---|---|
Trailing PE | NM |
Forward PE | NM |
P/S (TTM) | 2.95 |
P/B | 0.06 |
Price/FCF | NM |
EV/R | 0.04 |
EV/Ebitda | NM |
Baosheng Media Group Holdings Ltd (BAOS) share price today is $1.57
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The 52-week high price of Baosheng Media Group Holdings Ltd (BAOS) is $6.79. The 52-week low price of Baosheng Media Group Holdings Ltd (BAOS) is $1.44.
The price-to-earnings (P/E) ratio of Baosheng Media Group Holdings Ltd (BAOS) is
The price-to-book (P/B) ratio of Baosheng Media Group Holdings Ltd (BAOS) is 0.06
The dividend yield of Baosheng Media Group Holdings Ltd (BAOS) is 0.00%
The market capitalization of Baosheng Media Group Holdings Ltd (BAOS) is $2.53M
The stock symbol (or ticker) of Baosheng Media Group Holdings Ltd is BAOS