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Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin. more
Time Frame | HOG | Sector | S&P500 |
---|---|---|---|
1-Week Return | -8.66% | -2.66% | -2.97% |
1-Month Return | -7.79% | 5.92% | -0.66% |
3-Month Return | -23.68% | 15.82% | 2.71% |
6-Month Return | -9.26% | 26.09% | 7.21% |
1-Year Return | -14.36% | 25.86% | 23.04% |
3-Year Return | -14% | 19.01% | 28.43% |
5-Year Return | -19.25% | 83% | 82.88% |
10-Year Return | -53.43% | 222.18% | 184.63% |
Dec '19 | Dec '20 | Dec '21 | Dec '22 | Dec '23 | 5YR TREND | |
---|---|---|---|---|---|---|
Total Revenue | 5.36B | 4.05B | 5.34B | 5.76B | 5.84B | [{"date":"2019-12-31","value":91.87,"profit":true},{"date":"2020-12-31","value":69.47,"profit":true},{"date":"2021-12-31","value":91.43,"profit":true},{"date":"2022-12-31","value":98.61,"profit":true},{"date":"2023-12-31","value":100,"profit":true}] |
Cost of Revenue | 3.75B | 3.03B | 3.62B | 3.40B | 4.05B | [{"date":"2019-12-31","value":92.67,"profit":true},{"date":"2020-12-31","value":74.83,"profit":true},{"date":"2021-12-31","value":89.5,"profit":true},{"date":"2022-12-31","value":84.05,"profit":true},{"date":"2023-12-31","value":100,"profit":true}] |
Gross Profit | 1.61B | 1.02B | 1.71B | 2.35B | 1.79B | [{"date":"2019-12-31","value":68.42,"profit":true},{"date":"2020-12-31","value":43.55,"profit":true},{"date":"2021-12-31","value":72.8,"profit":true},{"date":"2022-12-31","value":100,"profit":true},{"date":"2023-12-31","value":75.99,"profit":true}] |
Gross Margin | 30.01% | 25.26% | 32.08% | 40.86% | 30.61% | [{"date":"2019-12-31","value":73.44,"profit":true},{"date":"2020-12-31","value":61.82,"profit":true},{"date":"2021-12-31","value":78.51,"profit":true},{"date":"2022-12-31","value":100,"profit":true},{"date":"2023-12-31","value":74.93,"profit":true}] |
Operating Expenses | 1.02B | 895.32M | 885.59M | 1.44B | 1.01B | [{"date":"2019-12-31","value":70.77,"profit":true},{"date":"2020-12-31","value":62.06,"profit":true},{"date":"2021-12-31","value":61.39,"profit":true},{"date":"2022-12-31","value":100,"profit":true},{"date":"2023-12-31","value":69.85,"profit":true}] |
Operating Income | 371.94M | 62.18M | 823.44M | 909.28M | 779.08M | [{"date":"2019-12-31","value":40.9,"profit":true},{"date":"2020-12-31","value":6.84,"profit":true},{"date":"2021-12-31","value":90.56,"profit":true},{"date":"2022-12-31","value":100,"profit":true},{"date":"2023-12-31","value":85.68,"profit":true}] |
Total Non-Operating Income/Expense | 154.40M | (56.53M) | (35.17M) | (9.28M) | 57.01M | [{"date":"2019-12-31","value":100,"profit":true},{"date":"2020-12-31","value":-36.61,"profit":false},{"date":"2021-12-31","value":-22.78,"profit":false},{"date":"2022-12-31","value":-6.01,"profit":false},{"date":"2023-12-31","value":36.92,"profit":true}] |
Pre-Tax Income | 557.41M | (15.73M) | 819.24M | 931.23M | 866.88M | [{"date":"2019-12-31","value":59.86,"profit":true},{"date":"2020-12-31","value":-1.69,"profit":false},{"date":"2021-12-31","value":87.97,"profit":true},{"date":"2022-12-31","value":100,"profit":true},{"date":"2023-12-31","value":93.09,"profit":true}] |
Income Taxes | 133.78M | (17.03M) | 169.21M | 192.02M | 171.83M | [{"date":"2019-12-31","value":69.67,"profit":true},{"date":"2020-12-31","value":-8.87,"profit":false},{"date":"2021-12-31","value":88.12,"profit":true},{"date":"2022-12-31","value":100,"profit":true},{"date":"2023-12-31","value":89.49,"profit":true}] |
Income After Taxes | 423.63M | 1.30M | 650.02M | 739.21M | 695.05M | [{"date":"2019-12-31","value":57.31,"profit":true},{"date":"2020-12-31","value":0.18,"profit":true},{"date":"2021-12-31","value":87.93,"profit":true},{"date":"2022-12-31","value":100,"profit":true},{"date":"2023-12-31","value":94.03,"profit":true}] |
Income From Continuous Operations | 691.20M | 1.30M | 650.02M | 739.21M | 695.05M | [{"date":"2019-12-31","value":93.5,"profit":true},{"date":"2020-12-31","value":0.18,"profit":true},{"date":"2021-12-31","value":87.93,"profit":true},{"date":"2022-12-31","value":100,"profit":true},{"date":"2023-12-31","value":94.03,"profit":true}] |
Income From Discontinued Operations | - | - | - | - | - | [{"date":"2019-12-31","value":"-","profit":true},{"date":"2020-12-31","value":"-","profit":true},{"date":"2021-12-31","value":"-","profit":true},{"date":"2022-12-31","value":"-","profit":true},{"date":"2023-12-31","value":"-","profit":true}] |
Net Income | 423.63M | 1.30M | 650.02M | 741.41M | 706.59M | [{"date":"2019-12-31","value":57.14,"profit":true},{"date":"2020-12-31","value":0.18,"profit":true},{"date":"2021-12-31","value":87.67,"profit":true},{"date":"2022-12-31","value":100,"profit":true},{"date":"2023-12-31","value":95.3,"profit":true}] |
EPS (Diluted) | 2.67 | - | 4.20 | 4.97 | 4.82 | [{"date":"2019-12-31","value":53.72,"profit":true},{"date":"2020-12-31","value":"-","profit":true},{"date":"2021-12-31","value":84.51,"profit":true},{"date":"2022-12-31","value":100,"profit":true},{"date":"2023-12-31","value":96.98,"profit":true}] |
These ratios help you determine the liquidity of the company. Higher is better.
HOG | |
---|---|
Cash Ratio | 0.54 |
Current Ratio | 1.41 |
Quick Ratio | 1.25 |
These ratios help you understand the company's efficiency in using its assets to generate returns. Higher is better. For ROE, average long term is around 14%, less than 10% is poor.
HOG | |
---|---|
ROA (LTM) | 3.22% |
ROE (LTM) | 17.42% |
These ratios help you understand the company's liabilities, gauging the riskiness of the investment.
HOG | |
---|---|
Debt Ratio Lower is generally better. Negative is bad. | 0.74 |
Common Equity/Total Assets Higher is better. Lower can suggest investment is riskier. | 0.26 |
These ratios help you understand the company's valuation. Lower may indicate cheaper stocks.
HOG | |
---|---|
Trailing PE | 7.03 |
Forward PE | 7.64 |
P/S (TTM) | 0.72 |
P/B | 1.17 |
Price/FCF | 13 |
EV/R | 1.73 |
EV/Ebitda | 10.84 |
PEG | 3.17 |
Harley-Davidson Inc (HOG) share price today is $30.17
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The 52-week high price of Harley-Davidson Inc (HOG) is $43.51. The 52-week low price of Harley-Davidson Inc (HOG) is $30.33.
The price-to-earnings (P/E) ratio of Harley-Davidson Inc (HOG) is 7.029
The price-to-book (P/B) ratio of Harley-Davidson Inc (HOG) is 1.17
The dividend yield of Harley-Davidson Inc (HOG) is 2.16%
The market capitalization of Harley-Davidson Inc (HOG) is $4.02B
The stock symbol (or ticker) of Harley-Davidson Inc is HOG