Gusto

Gusto is a leading payroll and HR service provider designed specifically for small and medium-sized businesses (SMBs). Launched in 2012, Gusto has transformed traditional payroll processes into a modern, web-based experience, allowing over 300,000 customers to manage payroll, HR, and benefits seamlessly. With an impressive revenue of $600 million in 2023—up 33% from the previous year—Gusto has carved out a significant market presence, capturing approximately 3.3% of SMBs and 14% of SMB employees in the U.S.

Gusto's core offerings include automated payroll processing, tax filing, and a comprehensive ecosystem of HR services, such as hiring, onboarding, and employee benefits. The company stands out by integrating with popular SMB tools like QuickBooks and Xero, making it easier for businesses to streamline their operations. Additionally, Gusto Wallet, a mobile app for employees, enhances financial wellness by providing banking services and early access to funds, further differentiating Gusto from competitors.

With a valuation of $9.5 billion and ongoing expansion into embedded payroll and fintech services, Gusto is poised for continued growth. The company aims to enhance its offerings through strategic acquisitions and partnerships, ensuring it remains a vital resource for SMBs navigating the complexities of payroll and HR in an evolving workforce landscape.