Klarna

Klarna is a leading global fintech company revolutionizing the way consumers shop and pay. Founded in 2005, Klarna initially gained traction in Sweden by offering a "pay after delivery" option, significantly boosting conversion rates for online retailers. Today, Klarna provides a suite of flexible payment solutions, including the ability to pay in 30 days, or through interest-free installments with options for longer-term financing. With over 250,000 merchant partners, Klarna has established itself as a key player in the Buy Now, Pay Later (BNPL) market, processing a staggering $105 billion in gross merchandise volume (GMV) in 2024.

Klarna's innovative approach sets it apart from competitors like Afterpay and Affirm. The company not only offers multiple payment options but also integrates a comprehensive shopping app that enhances the consumer experience with features like price drop notifications and delivery tracking. This focus on user engagement has led to impressive growth, with a 24% year-over-year revenue increase to $2.81 billion in 2024, and a significant improvement in profitability, achieving net income for the first time since 2019.

As Klarna continues to expand its footprint in the U.S. and beyond, it aims to evolve into a holistic shopping platform that combines consumer financing with merchant marketing. With a vision to enhance user engagement and drive traffic to retailers, Klarna is poised for sustained growth in the dynamic fintech landscape.