Klarna

Klarna, founded in 2005, is a leading global fintech company revolutionizing the way consumers shop and pay online. With a focus on enhancing the shopping experience, Klarna offers a range of payment solutions, including "Pay in 4" and "Pay in 30 days," which allow customers to make purchases with minimal friction. This innovative approach has led to impressive growth, with the company generating $2.81 billion in revenue in 2024, a 24% increase from the previous year, and processing $105 billion in gross merchandise volume (GMV).

What sets Klarna apart from its competitors is its extensive merchant network of over 250,000 partners and its transition into a comprehensive shopping app. Beyond traditional Buy Now, Pay Later (BNPL) services, Klarna has expanded its offerings to include the Klarna Card and an AI Shopping Assistant, enhancing user engagement and retention. The company has also made significant strides in the U.S. market, launching Klarna Plus, a subscription service that quickly gained 100,000 subscribers.

Klarna's vision is to evolve into a holistic shopping platform that not only facilitates payments but also provides valuable insights and marketing support to retailers. As it continues to innovate and adapt, Klarna aims to solidify its position as a preferred choice for both consumers and merchants in the ever-evolving e-commerce landscape.